The Matter Mentality Podcast
Go deep on performance science, nutrition, and training through personal experiences and unique conversations and stories from Ben Mayfield-Smith and his guests. Nothing is off the table! With education, motivation and training fascination - come along on the journey and build your Matter Mentality.
Episodes

54 minutes ago
54 minutes ago
What if the biggest gap in modern coaching isn’t programming, knowledge, or intensity; but leadership? In this conversation, Ben sits down with Chris “Tex” McQuilkin from Captains & Coaches to unpack the missing link in athlete development: social-emotional leadership. This episode goes beyond sets, reps, and performance metrics, diving into the role coaches play in shaping not just athletes, but humans. Tex shares how personal tragedy became the catalyst for his work, leading him to explore how coaches can better guide athletes through adversity, build resilience, and create lasting impact beyond sport. They break down the difference between IQ and EQ in coaching, and why technical knowledge alone is no longer enough. From understanding athlete psychology, to managing communication under pressure, to recognising when someone is operating from stress versus logic, this is the layer most coaches overlook. You’ll also hear practical frameworks that can be applied immediately, including the five pillars of social-emotional leadership, the “3 H’s” for building deeper connection, and how language, tone, timing, and delivery can shape an athlete’s identity far more than we realise. This isn’t about creating better performers; it’s about creating better people, and understanding that the best coaches are often the last line of defence in that process. If you coach, lead, or influence others in any capacity, this conversation will challenge how you think about impact, responsibility, and what success actually means. Because in the end, it’s not medals or milestones that define a coach’s legacy, it’s the relationships that last long after the work is done.

Friday Mar 06, 2026
Friday Mar 06, 2026
Most gym cultures start as a byproduct of the founder being present every day.
Standards, values, and expectations are lived out in real time. But as a coaching business grows, culture can’t rely on proximity anymore. It has to be translated into systems, language, and leadership that the entire team can carry forward.
In this episode, Ben breaks down with CJ Appenzeller, the founder of ATS Strength and owner of multiple Brick & Mortar Gyms, what it actually takes to scale a coaching business without losing the mission that built it.
Topics covered include:
• Why core values must be taught through behaviour, not taught through slogans• How systems create consistency while still allowing coaches to bring their own style• The role of decentralised leadership in building stronger teams• Why strong training environments function as a “third place” community outside of home and work• The importance of understanding business metrics, operations, and leadership as you grow• Why great leaders focus on developing people while they’re part of the organisation
If you're a coach, gym owner, or building a team in the fitness industry, this episode unpacks the realities of scaling culture, leadership, and community.

Friday Feb 20, 2026
Friday Feb 20, 2026
In this episode of the Matter Mentality Podcast, Ben sits down with a friend, accredited nutritionist, and physique coach, Brandon DaCruz, for a raw conversation on adversity, identity, and what real transformation actually requires. Brendan is an online nutrition coach, internationally published fitness model, national-level NPC competitor, and a professional who has worked with thousands of clients across body composition, performance, and health. But his path into coaching began long before the accolades, rooted in personal struggle, family loss, and a relentless pursuit of health after developing Relative Energy Deficiency in Sport (RED-S) as a young athlete.
Together, they explore how hardship shapes purpose, why physique development can be a catalyst for broader life change, and why most people fail to sustain results despite knowing what to do. Key themes in this episode include:
• How shared adversity creates real connection and understanding
• Brendan’s early health struggles, dieting history, and injuries
• The influence of witnessing chronic illness in his family
• His health-centric coaching model: “A healthy body is a responsive body.”
• Why proactive health beats reactive medicine
• Coaching high performers who sacrificed health for success
• Physique development as a conduit for psychological and life transformation
• Why New Year’s resolutions fail without identity change
• Action vs. motivation, and what actually builds momentum
• Why getting lean isn’t the hard part… keeping it is.
This episode goes beyond training and nutrition into the deeper drivers of performance: identity, responsibility, and long-term self-development. If you’re serious about sustainable results, high performance, and building a body that supports your life rather than consumes it, this conversation will resonate.

Thursday Jan 29, 2026
Thursday Jan 29, 2026
Most people understand the primary drivers of hypertrophy: mechanical tension, load, and progression. What they miss are the secondary and tertiary factors that determine whether those drivers can be accessed consistently. In this episode, Ben sits down with Mike T. Nelson to unpack how aerobic fitness, recovery, conditioning, diet quality, and training simplicity quietly shape muscle growth. They break down why cardio doesn’t kill gains when programmed correctly, why quality beats novelty, and why recovery between sessions is a true hypertrophy variable. This conversation reframes hypertrophy as more than sets and reps, and shows how sustainable execution is where long-term progress is actually built. Find out more about Dr. Mike T Nelson: https://miketnelson.com/

Friday Dec 05, 2025
Friday Dec 05, 2025
Coach Nick Tindle went from an “all-American stud” on the field to one of the most respected lacrosse performance coaches in the game. It did not happen overnight, and it certainly was not easy. In this episode of the Matter Mentality Podcast, we sit down with Nick, founder and head coach of The Lacrosse Barn in Texas, to unpack the real process behind building elite athletes and resilient humans. We cover: How lacrosse began as his least favourite sport, and why being “useless” with a stick became the most important lesson of his career The years of wall ball, shooting reps, and weight room work that took him from a 119 pound freshman to a genuine strength and performance athlete Why he coaches the human first and the athlete second, tailoring his approach to what each individual actually needs How to find “fun in the suck” and learn to love the boring work that wins games The life events that reshaped his purpose and led him toward mentoring through sport The role of tough coaches, hard conversations, and breaking an athlete down temporarily so they can be built back up stronger If you are an athlete, coach, or parent who cares about more than highlight reels, this conversation dives into what it truly takes to develop potential, handle adversity, and use sport as a vehicle for life. Grab your tissues; there may be some tears, but the inspiration that follows the tears will make a huge impact on how you view hardship.

Friday Oct 17, 2025
Friday Oct 17, 2025
Performance isn’t just about what happens under the lights. In this conversation, Ben sits down with Coach Vinny Malts to unpack the mindset shifts that separate good from great. Together, they explore how every daily input matters, why high performance often feels repetitive, and how to protect your cognitive currency to avoid decision fatigue.
You’ll learn why the boring middle is where success is forged, how to make your “B-game” unshakably strong, and why boredom isn’t the enemy; it’s the sign you’re on the right path.
Whether you’re an athlete, a coach, or simply someone striving for consistency in your life, this episode delivers the insights to raise your standard and sustain it.

Friday Sep 12, 2025
Friday Sep 12, 2025
In this episode, Ben sits down with our dear friend Ali Gilbert - widely known as the “Queen of Men’s Health.” Ali has carved out a niche working with high-level executives in the C-suite, where the pressures of leadership demand a very different coaching approach than the average client. They dive into the unique challenges and strategies of optimizing health, performance, and longevity for executives, unpacking the difference between general fitness coaching and tailoring programs for those at the very top of their industries. If you’re curious about how men’s health intersects with leadership, lifestyle, and peak performance, this episode is one you won’t want to miss. Find out more about Ali Gilbert here: https://www.instagram.com/thealigilbert/

Thursday Jul 31, 2025
Thursday Jul 31, 2025
In this episode, we unpack the uncomfortable but necessary truth: outgrowing old environments, mindsets, and even people.
What do you do when the place, group, or identity you once fit into… no longer aligns with who you're becoming? We explore how to navigate that growth, find new circles that elevate you, and create space for bigger opportunities in your life.
This ones for anyone who’s felt stuck between where they were and where they’re going.
🎧 Listen now and Think Different.
Brought to you by Matter Athletica — where mindset meets performance.

Friday Jul 18, 2025
Friday Jul 18, 2025
In this episode, we’re joined by Dr. Pat Ivey — former NFL athlete, high-performance expert, and powerhouse in the world of sport psychology and strength & conditioning. With decades of experience coaching elite athletes and cultivating high-performance environments, Pat brings a wealth of insight into what it really means to coach beyond the sets, reps, and tactics.
We go deep into the heart of coaching, how to create purposeful environments, the role of identity and values in performance, and the delicate but essential pursuit of balance for athletes and coaches alike. Pat shares what it takes to lead with impact, coach with intention, and build systems that support both mental and physical growth.
This conversation is for anyone who sees coaching as a craft and wants to better understand the psychology, structure, and soul behind developing high-performing humans.

Friday Jul 04, 2025
Friday Jul 04, 2025
In this powerhouse episode of the Matter Mentality Podcast, we’re joined by performance coach and BJJ practitioner Josh Settlage to explore the intersection of combat sports, strength programming, and athlete longevity. We dive into:
- The core principles Josh insists on when structuring a strength program and his lessons from his own bodybuilding career🏋️♂️
- His diagnostic approach to fighter health as an affiliate with Marek Health 🔬 - Common recovery mistakes fighters make between bouts — and how to fix them early ⚠️
- The biggest myth about nutrition during fight camp 🍽️
- How mindset shifts between fight prep vs. off-season, and how to coach athletes through it
- The challenge of cutting through social media fads to deliver real, sustainable advice 📱 Whether you’re a coach, athlete, or fan of combat sports, this episode delivers practical, performance-driven insights to elevate how you train, recover, and think. 👇 Like, subscribe, and share if this episode brought value to your corner!
Find more on Josh: https://www.thestrengthmatrix.com/
Find more on Matter Athletica. www.matterathletica.com


